A security guard service is vital to ensure the smooth functioning of your retail business. There are many reasons why you must hire them, and further is a list of the top 7.
Do you know everyone that visits the neighborhood?
Every area in the city has a reputation before the public eyes. For example, while some neighborhoods have a high crime rate, the others are considered safer. While you are picking the location of your retail business, you must find out neighborhood details. Various factors, such as space rent and availability of labor, may influence your decision. A security guard is essential for your retail business if there have been reports of thefts and crimes in the locality. It not only protects your store but also reassures the masses that they are absolutely safe when they visit your venue.
It can have a direct impact on your business revenue. Moreover, your brand image plays a pivotal role in determining the future of your business. The security professionals protect not only the customers but also the employees and other staff members.
Are you suffering losses due to theft?
Theft from retail stores is nothing new- what people perceive as a small loss may often culminate into something bigger. Shoplifters often target the more minor things that are easier for them to slip into their bags when no one is looking. Installing a CCTV camera is not enough because you also need someone to monitor the screens and keep a close watch on everyone. Additionally, the mere presence of security guards on the shop floor can deter thieves. While your retail business needs guards on the entrance, it also needs guards who are doing frequent shop floor rounds.
In case the guard catches a thief, he can try to recover the stolen items. Or, he can tackle the thief till the cops walk-in or someone from the management take charge. Security guards are well-trained to understand general customer behavior and body language to identify the suspects.
There is a high footfall in the building
Some buildings experience a lot of footfall daily. It becomes impossible to keep track of who is entering and leaving the premises if you do not hire a professional security guard. Placing them at the entrance gates is imperative. They can check the carry bags of those entering, scan employees during their entry and exit, and likewise. Moreover, crowds can be challenging to manage during peak selling seasons- for example, the Christmas break or a festive season. During such chaotic times, professional security guards can be a blessing.
Sometimes, even the most well-trained security guards can be baffled by the criminal’s expertise in slipping into the building. Then, the personnel are still useful in contacting the cops as soon as possible and getting help from the authorities.
Customer safety should be your priority
Have you wondered what the end goal of your retail business is? Well, it is to make profits. But how do you plan to make profits? It is simple- by attracting more customers and selling your products to them. Hiring a security guard is often considered a significant expenditure. But what shop owners overlook is the return on investment. When you recruit security guards for your store, your buyers feel an enhanced sense of safety, and it also contributes to your store’s authenticity.
Please note that buyers don’t value security professionals only because they are armed personnel but also look up to them when they need any help. For the uninitiated, security professionals are also well-trained in what to do during medical emergencies and can help the buyers during violent mishaps or related instances.
It is an easy way to cut down on insurance premiums
Retail businesses often need to pay a hefty premium for insurance policies. Owners need to consider several factors such as the location of the company, the safety measures of the premises, the products that are sold, selling of any restricted items, and more. Hiring a security guard can help you cut down a big chunk of the premium because the guard can reduce the possibility of thefts, violent fights, and fire outbreaks.
Here, it is vital to consider another significant facet- peace of mind. Store owners often experience sleepless nights after mishaps or in the worry of what might happen in their absence. Hiring guards for their respective day shifts and night shifts can considerably reduce the load off your shoulders. In case you are unsure, it’s time to maintain a little diary and notice the difference in your insurance bills and mental calm.
How to record everything that’s happening?
No, this does not refer to installing a camera, at every alley, between the racks. Other than the customers, there is still a lot more than goes into the smooth functioning of a retails store. To begin with, the stock. Security personnel can help to maintain a record of the daily stock that comes in and cross-check when necessary. Secondly, it is also essential to record the entry and exit times of the staff members. Though the floor manager is responsible for this, it is ideally the security professional’s task. The guard is also the first one to report problems in the heating or cooling mechanisms if any.
Do you sell alcohol?
Last but not least, alcohol is a restricted item that you can sell only to those who are legally aged. While the cashier must ensure that the buyer provides a suitable identity card with his age, the security must double-check. In severe cases, drunk violence may also need the immediate attention of the security guards on duty.
It is effortless to find a security guard agency near you that can provide you the most well-trained and physically fit personnel for your retail business. It is not an expenditure but an investment for a safer future and increased revenue.